What Is an Address Checker to Verify Postal Addresses?
Using an address verification service helps ensure that your business is sending communications and packages to the right people the first time. This helps reduce costs, improve customer experience and creates a better data quality process. However, implementing this kind of software can seem daunting, especially for companies that want to use it on a large scale.
That’s where third-party solutions come in. These services can handle bulk address verifications much faster than USPS can, and they also have more features. They are able to do this because they utilize technology that can read through minor misspellings and other human error, unlike the standard USPS tool.
The way these tools work is by parsing and standardizing the address information before comparing it with an authoritative database. The system then flags any errors or inconsistencies and corrects them. In addition, these systems can automatically detect change-of-address (COA) records and update the addresses accordingly.
This can be done through a variety of ways, including using a drop-down menu at checkout or asking the user to type their address into a field. Another option is to verify addresses through APIs. This is more complicated than the previous method, because it involves a lot of programming and requires the integration of a third-party API.
Ultimately, this sort of service can help businesses save money on return mails, improve their customer experience and provide a better data quality process. The best option for large enterprises is to use self-managed, on-premise or in the cloud data quality software like Firstlogic. This solution is capable of processing massive databases and is ideal for high-volume address verification.
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